The Groundswell Festival welcomes farmers, growers, and anyone interested in food production and the environment.
Our client, the Agriculture and Horticulture Development Board, invited us to design a concept for their stand at the 2024 show. It was important to AHDB to stand out among very busy competition on site, and to compete for showgoer attention.
The final concept was a 10m event tipi structure, with custom whitewood deck and rustic timber walls with barn-style doors. A large, branded pennant flag at the tent apex highlighted the stand from all four corners of the plot. Inside, the tent was fully teched out with 98″ screen, lighting and AV for demos and talks.